As DIY lashes and at-home lash extensions continue to dominate the beauty market, 2025 has made one thing very clear: customers want lashes that look customized, lightweight, and effortless.
After analyzing sales trends, customer feedback, and social media performance, three lash styles stand out as the top best-sellers of 2025:
Fairy, 30D+40D, and Venus.
Each of these styles serves a different beauty need—but they all share one thing in common: a natural-looking finish with an invisible band that blends seamlessly into the lash line.
Let’s break down why these three styles are winning in 2025 and who they’re best for.
1. Fairy Lashes – The Ultimate Manga Lash Look
Style Type: Manga Lashes
Band: Invisible band
Best For: Bold eyes, anime-inspired makeup, statement looks
LINK: https://bqlashes.com/products/fairy-kit-de-extensiones-de-pestanas-raices-invisibles
Fairy lashes are without a doubt one of the most eye-catching best-sellers of 2025. Inspired by manga and anime lash styles, this look is defined by distinct spiky clusters that create dramatic separation and doll-like eyes.
Unlike traditional full-strip dramatic lashes, Fairy lashes are designed to look intentional, airy, and artistic, not heavy. The invisible band keeps the style wearable for everyday looks, cosplay, photoshoots, and content creation.
Why Fairy Lashes Are Trending in 2025
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Popular among Gen Z and content creators
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Strong presence on TikTok, Instagram Reels, and anime-inspired makeup trends
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Creates a bold look without looking bulky
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Invisible band makes the spikes look like real, separated lashes
Best Makeup Pairings
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Clean skin + bold eyes
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Graphic eyeliner
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Soft blush with glossy lips
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Perfect for manga, fairycore, or doll-inspired aesthetics
If you want lashes that instantly make a statement and elevate your eye makeup, Fairy lashes are the go-to manga style of 2025.
2. 30D + 40D – The Most Versatile & Best-Selling Classic
Style Type: Customizable (Natural or Voluminous)
Best For: Everyday wear, professionals, first-time DIY lash users
LINK: https://bqlashes.com/collections/all-lashes/products/kit-de-extensiones-de-pestanas-30d-40d
If there’s one style that truly works for everyone, it’s 30D + 40D. This combination has become the most commonly purchased lash style of 2025, thanks to its unmatched versatility.
What makes 30D + 40D special is the ability to control the final look through lash mapping. By adjusting placement and density, you can create anything from a soft, natural lash line to a fuller, more glamorous effect—using the same set.
Why 30D + 40D Is a Best-Seller
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Ideal for both beginners and experienced users
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Can be worn naturally or built up for volume
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Lightweight fibers that feel comfortable all day
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Perfect for daily wear, work, and special occasions
Lash Map (Fill in as Needed)
Lash Map Example:
- 16,16,16,16,15,15,15,14,13
- 15,15,15,15,13,13,13,13,11
- 16,16,15,15,14,14,13,12,11
- 16,16,16,15,13
- 14,14,12,12,10
(You can customize this lash map based on eye shape, desired length, or volume preference.)
Because of its flexibility, 30D + 40D is often recommended by lash artists as a “safe choice”—and that’s exactly why it sells so well year after year.
3. Venus – Soft, Natural, and Effortlessly Beautiful
Style Type: Natural lashes
Band: Invisible band
Best For: Clean makeup looks, work, daily wear, minimalists
LINK: https://bqlashes.com/products/venus-kit-de-extensiones-de-pestanas-raices-invisibles
Venus is the definition of effortless beauty. Designed for customers who want their lashes to look naturally enhanced—not obviously done, Venus remains one of the top natural lash sellers in 2025.
This style subtly enhances the eyes by adding just the right amount of length and definition, making lashes appear fuller while still believable. It’s the kind of lash people compliment without realizing you’re wearing falsies.
Why Customers Love Venus
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Extremely natural finish
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Lightweight and comfortable for long wear
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Invisible band blends perfectly with natural lashes
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Ideal for work, school, and everyday routines
Venus is often chosen by customers who say:
“I want my lashes to look better, but not fake.”
If your audience prefers clean girl makeup, no-makeup makeup, or everyday elegance, Venus is a must-have.
Invisible Bands: A Shared Advantage
One important detail all three styles share is the invisible band.
Whether it’s the bold spikes of Fairy, the customizable density of 30D + 40D, or the soft enhancement of Venus, the invisible band ensures:
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Seamless blending with natural lashes
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A lighter, more comfortable feel
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A professional, lash-extension-like finish
This feature has become a non-negotiable standard for best-selling lashes in 2025.
Final Thoughts: Which Lash Style Is Right for You?
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Choose Fairy if you love bold, manga-inspired, eye-catching lashes
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Choose 30D + 40D if you want flexibility—from natural to voluminous with one set
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Choose Venus if you prefer a soft, natural, everyday look
These three styles represent the core trends of 2025: personalization, lightweight comfort, and natural-looking results—no salon visit required.
If you’re building a lash collection or deciding which styles to promote, you can’t go wrong with these top sellers.
